Over the past decade, the LGBTI community in Vietnam has experienced a significant increase in diversity, contributing to a positive societal image. Pride Month serves as a global platform for the LGBTI community to showcase their achievements and aspirations, both on a global scale and within individual countries. In Ho Chi Minh City, the ICS Consulting and Training Company Limited (hereinafter referred to as ICS) organized a media event named “VietPride Pride Ride 2023,” which included stops at the Independence Palace Historical Relic for photo opportunities and interaction with event participants and supporters.